Postage & Halloween Postage

What’s this… a competent greeting card app not called C@rds? I’ve only tried a couple of other apps in this category and, until now, C@rds was the only one that was truly worthwhile.

Postage by RogueSheep oozes quality in most areas and it also does things a bit differently. While Hot Chili Apps sells extensive greeting card sets both a la carte and via C@rds Master, Postage sports a collection of e-cards that span a bunch of different genres and all can be had for a single price. There are over 60 cards spread out over 12 card genres: Simple, Halloween, Frames, Cards (as in stationery-style), Love, Cutouts, Travel, Comic, Announcements, Organic, Letters (also similar to stationery), and Moms and Dads.

There’s a lot of variety in Postage and, even though the text handling isn’t all that versatile compared to what Hot Chili offers, it’s still a very good app that’s worth considering if this is what you’re in the market for.

The card-building approach in Postage is very methodical in that it kind of walks you down a virtual assembly line. First you choose your card genre with the side-scrolling icons at the bottom of the screen, then you choose your template. If the template supports photos, and most of them do, that comes next. After photos you get to input your own text, then set style (alignment, text size) and color, and the last step is to share your new creation via email or Facebook or save it to your camera roll.

The whole process of building a card is super easy and RogueSheep has done a great job with how photos are placed and messed with. When you stick a photo into a template, scale and rotate are done with the usual two-finger gestures, and applying a filter to your pic takes just one tap. The more useful filters are Black & White, Sepia, Brighten, Glow, and Soften, and if you feel like getting wacky you can also invert the pic so it looks like a negative or apply red/green/blue tinting.

As I already mentioned, though, text options are kind of limited. The C@rds apps that I’ve been so ga-ga for over the past year allow you to put your text anywhere in any size and in pretty much any color, and blocks of text can be edited individually. Postage’s text, however, is meant to go in only one place on each template and you can’t get too creative with typography because any given template’s text is treated as a single unit. In other words, if you want one word to be big, they’re all big, and if you want one word to be red, they’re all red. On the plus side, you do get to enlarge or shrink the text block and the app will auto-wrap your words, so it’s not all bad.

RogueSheep is definitely competing at a high level with Postage, and if the text options could be expanded I think this app would give C@rds a serious run for its money. It already has C@rds beat in the pricing category, and I like that the entire Halloween card set (available for purchase separately) was recently added in a free update. Will more sets like Christmas and Valentine’s Day also get added to the main app at no cost? I dunno, but I hope so!

Postage and Halloween Postage are both high quality apps, so if you like sending e-cards these are both worthy choices. As of right now… and possibly forever and ever… you’ll get more year-round use per dollar with Postage than you will with C@rds, so if you’re willing to make some concessions in the (text) features department then I’d say cough up the $5 for the full app and spend your real-world postage savings elsewhere.

iTunes Link – Postage
iTunes Link – Halloween Postage
Version 2.1 (both versions)
Reviewed on iPhone 3G OS3.1


A silent but thorough look at (most of) Postage’s templates

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